Start with the moment your Solana story needs to travel
Solana marketing works best when people can understand your project and its next step. We begin with a question your audience may ask, then shape a useful answer.
Picture a DeFi protocol with an active forum, preparing a first press note. Members already know the product. Someone discovering the project may not. We would help explain what the protocol does and why the announcement matters. We would also show readers where to learn more. The forum’s questions can help us check whether the note feels clear.
A good starting point is a short project brief. It should cover your product, the people it serves, your current stage and the action you want readers to take. Add links to approved product information. Note any claims that need review. If you are weighing network-specific plans, our marketing by blockchain guide can help put the options in context.
This gives us something practical to work from. If a detail is unsettled, we mark it for discussion. We don’t fill the gap with an assumption.
Where do pump.fun, Raydium and other names fit?
Solana ecosystem products belong in your marketing when they clarify the user journey. A name should help readers understand your project. It should not suggest a relationship that does not exist.
Your team may be working around pump.fun, Raydium, Jupiter, Birdeye, Phantom or GMGN. We ask what role each product has in your story. We check which audience needs that information. We also decide whether it belongs in a post, landing page or community guidance. This keeps the wording accurate and helps readers choose what to do next.
Say your audience is asking where to find reliable updates. We might first make your project’s links and community information easier to follow. If discussion and onboarding are central, our community growth and engagement page describes related ways to support those conversations. For a milestone with a clear public reason, PR and media may also be relevant.
Keep one approved description handy. Check each public mention against it before publishing. Your audience should not have to reconcile different claims across channels.
Bring these details into the first review
A useful first review needs a few concrete facts, not a polished campaign deck. We use them to identify what is ready and what needs a decision.
- Product link: the page or app that shows what people can use.
- Audience: who you want to reach and what they already understand.
- Current stage: what is live, planned or still being decided.
- Approved facts: token or product details, with sources for key claims.
- Next action: the step you want a reader or community member to take.
If the project is a memecoin, include the public information your team has approved. Note any language you want to avoid. If it is a protocol, include the user journey and the feature or announcement you want people to understand. You don’t need every campaign asset on day one.
A short review can sort materials into ready, needs approval and missing. This check helps your team avoid rewriting the same explanation in every channel. It also gives us a clear basis for suggesting what should come first. That might be creator work, community activity or a public announcement. If creator outreach is under consideration, see KOL and creator campaigns for that related path.
Match each piece of work to a place people can check
A channel plan is easier to assess when each activity has a purpose and a visible record. We agree what we’ll prepare, where it will appear and how your team can review it.
| Work | What it helps explain | What you can check |
|---|---|---|
| Project posts | Product context and updates | Approved copy and published links |
| Community guidance | Answers and next steps for members | Current information and moderator notes |
| Creator brief | A consistent explanation for an audience | The brief and agreed content links |
| Press note | A public milestone or announcement | Final text and its public location |
| Visibility placement | The agreed placement itself | Placement details and available evidence |
For example, suppose your launch page is ready, but members still ask the same basic question. We could prepare a short, approved explanation for your channels. That comes before adding more outreach. The useful measure at this stage is whether the explanation answers the question. It isn’t how many channels appear on a plan.
A visibility placement can be recorded separately from the response it receives. Our trending campaigns overview covers that related work. Listings and verification may help if public project profiles are also on your list.
Make the next move easy to review
A steady Solana marketing plan gives your team a clear next action. It also gives you a way to check the work. We keep the first decisions small enough to review together.
- Share the starting picture. Send your project link, audience, current stage and any launch window. Include existing channels and the person who approves public copy.
- Choose the first useful work. We review the materials and note open questions. Then we agree which channel or asset should come first. Your team can see what needs approval before publication.
- Check the work together. We share the agreed materials and links. Then we hold a check-in after the first week of activity, or at another agreed point. The review can note what is complete, what people asked and what deserves a change.
Each platform sets its own eligibility and display decisions. It also controls placement changes, including where projects appear. We cannot promise a feature or position on pump.fun, Raydium, Jupiter, Birdeye, Phantom or GMGN. We can agree on the work itself and share available evidence that it was completed.
Send Brand Community your project link, a plain-language description and the question you want your audience to answer. We’ll review those materials and suggest a clear first step.
Frequently asked questions
What should I look for in a Solana marketing agency?
Look for a team that asks about your product and audience before naming channels. Ask what it will prepare, who approves public copy, and how you can check completed work. For example, a plan might name the project post, its approval point and the link you’ll review. That is easier to assess than a list of platforms without a reason for each.
Can you help market a Solana memecoin?
Yes. We can help clarify its public story and organize relevant campaign work around approved information. Bring the token details your team is comfortable sharing, your intended audience and the next action you want readers to take. A first review can identify which claims need a source before they appear in posts or community guidance.
How do you decide whether Birdeye or GMGN belongs in the plan?
We first ask how your audience encounters your project. Then we check whether mentioning either product helps explain the next step. We also make sure the description is accurate and does not suggest an affiliation you have not established. If the mention adds no useful context, we leave it out and focus on channels your team can explain clearly.
When can we begin Solana marketing work?
The schedule follows how complete your materials are and how quickly your team can approve them. After reviewing your brief, we agree on the first work and its review points. A first-week check-in can help your team see what is ready, what still needs approval and whether the next activity should change.
Can you secure a position on a Solana platform?
No. Each platform makes its own decisions about eligibility, display and changing placements. We cannot promise a feature or position on pump.fun, Raydium, Jupiter, Birdeye, Phantom or GMGN. We can agree on campaign activity, complete that work and share placement details or other evidence where available.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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