Give each Facebook space a clear job
Facebook can give your project a place for public updates and a separate space for conversation. We help you decide whether a Page, a Group, or both fit your team and your members.
A Page can hold the project information and updates people need to find. A Group can support conversation when your team has time to join in and moderate. Before opening both, consider who will keep each space useful after launch. If your community already gathers elsewhere, compare Facebook's role with Telegram promotion and Discord promotion.
| Facebook space | A useful role | What your team should be ready to do |
|---|---|---|
| Page | Share project information and planned updates | Keep details, links and visuals current |
| Group | Make room for community conversation | Participate and moderate regularly |
| Both | Separate public updates from discussion | Assign clear owners for each space |
Start with the space your team can care for consistently. We review the current setup and help make the next steps clear, rather than adding another channel without a reason.
Make the partner handoff easy to follow
Picture a community manager covering 3 time zones when a partner asks for a 1-page overview. We would review the Facebook Page, Group and current project materials first. Then we'd help shape the overview around what the partner needs to understand and where members can find official information.
That kind of handoff works best when the basics agree across spaces. We check the project description, links, visuals and approval contacts, then flag anything that needs your confirmation. Your team supplies the current facts; we help organize them into clear Facebook materials.
A short preparation list keeps that first review grounded. Share the official project links, current Page or Group details, and the person who approves content. Add any product claims that need special care. If your audience meets across several channels, promotion by social network can help you think through Facebook's place in the wider mix.
For example, suppose a partner needs a simple route to the project guide. We would check that the Page points people to the right destination before preparing an update. That gives your team a clear item to approve.
What belongs in a Facebook content and ad plan?
A useful plan connects each Facebook message to a clear project fact and a sensible next step. We review your materials, prepare content for approval and organize paid campaign work within Meta's cryptocurrency advertising policies.
Content people can follow
Begin with the product in plain language. Keep descriptions aligned with your public materials, use current links and make the intended next step easy to spot. Your team approves project facts before anything is prepared for publishing.
Paid campaign preparation
Before managing paid activity, we review the available ad account setup, campaign goal, creative and destination. Your team provides accurate project information and approves the materials. We also check that the destination page explains the offer consistently with the campaign.
For example, suppose a Polygon project wants to introduce a new guide. We could help prepare a Facebook post that explains the guide and points to its official page. Promotion tips for Polygon projects are only useful when the message fits the project itself. The same principle applies if you're also planning X promotion. If you need content across more channels, social media and content can help you map the next steps.
Move from the first review to weekly check-ins
The work starts with a review, then moves into planning, approvals and a monthly management cycle. Weekly summaries give your team a regular moment to discuss what happened and what to adjust.
- Review what exists. We look at your Page, Group, project materials and available campaign access. You share official links and any relevant policy history.
- Agree the plan. We confirm which Facebook spaces and activities to work on, who approves materials and what information your team will provide.
- Prepare and manage. We organize content and campaign materials for review, then manage the agreed work through the monthly cycle.
- Check in and adjust. We send weekly summaries covering reach, engagement and policy notes. Together, we use them to decide what deserves attention next.
The check-ins are a working conversation, not just a report arriving at the end. Bring questions about whether a post is clear, whether members are responding usefully, or what needs updating. If Facebook is one part of a wider channel plan, promotion by social network gives you a place to compare its role. You can then weigh it against other options.
Keep the next decision grounded in Facebook's review
A useful starting review needs enough context for us to understand your project and current Facebook setup. Send the official project links, a short product description, Page or Group details, available account access and any past policy notices. Tell us which regions you hope to reach and who will approve content.
Facebook's cryptocurrency advertising rules can restrict content or ad formats, and its moderation decisions can vary. We review materials against the applicable policies and share policy notes, but Facebook controls its review and campaign decisions.
Once we have those details, we can review the assets, identify missing information and discuss a practical Facebook plan with you. You do not need to prepare a polished campaign brief first. Start with the project links and a note about what you want your Facebook Page, Group or paid activity to do. Contact us, and we'll take the first review from there.
How it works
- Review current assetsWe look at your Page, Group, project materials and available campaign access. You share official links and any relevant policy history.
- Agree the planWe confirm which Facebook spaces and activities to work on, who approves materials and what information your team will provide.
- Prepare and manageWe organize content and campaign materials for review, then manage the agreed work through the monthly cycle.
- Check in and adjustWe send weekly summaries covering reach, engagement and policy notes. Together, we use them to decide what deserves attention next.
Frequently asked questions
What work can you take on for our Facebook presence?
We can review existing assets, set up or optimize a Page or Group, plan content and manage paid campaign work. Weekly summaries cover reach, engagement and policy notes. For example, if you already have a Page but no Group, we can first review whether a second space fits your team's capacity.
Can you look after both our Page and our Group?
Yes, we can work on both when that matches your plan. A Page can present project information and updates, while a Group can make space for conversation. We review who will maintain each space before recommending how to use them together.
Can you manage paid Facebook ads for a crypto project?
We can prepare and manage paid campaigns within Meta's cryptocurrency advertising policies. We review the available account setup, campaign materials and destination, then coordinate approvals with your team. Clear project information and an agreed campaign goal help us begin that review.
How soon can the Facebook work get underway?
We start with an audit, then move into content planning and ad account setup where applicable. Management runs on a monthly cycle, with weekly summaries. To begin the review, share your official links, current Facebook details and available account access.
What will we see in the weekly summaries?
Each weekly summary covers reach, engagement and policy notes, giving your team material for a practical check-in. You can use it to discuss which messages were clear, what needs updating and what to prepare next. It is a working record, not just an end-of-cycle document.
Can you promise Facebook will approve our crypto ads?
No. Meta's cryptocurrency advertising rules may restrict certain content or formats, and Facebook makes the moderation decision. We review the materials against applicable policies, flag questions and manage the agreed work, but approval remains Facebook's decision.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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