A launch visual starts with the moment people arrive
Picture a creator-turned-founder after a good thread brings new faces to the project. They want a banner that helps those people understand what comes next.
We would build around that next step, not squeeze the whole thread into one image.
A launch banner gives people a quick way into your announcement. It should make the project recognizable, put the main message first, and leave supporting details easy to follow. That could mean a mint announcement, an event invitation, or a product update. Each needs a slightly different order of information.
Before we sketch, we ask you to bring 3 things together: the announcement, its main takeaway, and the action you want readers to notice. Add approved project visuals and copy, too. If your identity still feels unsettled, brand book development can help set a consistent visual base. You can also see the wider range of design and production help in our studio overview.
Imagine a partnership announcement with two project identities. We would give both room to be recognized, while keeping the shared news easy to spot. Your team can then check the wording and names before the design moves forward.
Which banner format fits the story you need to tell?
A static banner works when the message can be understood in one frame. Video suits a story that benefits from movement or a clear sequence. We use your announcement and placement list to decide, rather than adding motion just because it is available.
Keep a single-frame message simple
A static composition can suit an event notice, partnership, or product update. We give the project name and main announcement a clear place, then fit in supporting copy where it remains readable. Before design begins, confirm the wording, any links, and the details your team needs shown. Those details should already be approved on your side.
Use motion when something changes
A video banner can help show a sequence, reveal, or transition. We plan what changes on screen and keep key wording readable as the image moves. Send confirmed text and available brand assets early, so the sequence can follow the actual message. If you need a longer piece rather than a banner, our 2D animated video production may be a better fit.
A banner may also lead people to an announcement page. Coordinating its visual direction with landing page design helps the two pieces feel connected without making them identical.
Four clear handoffs keep the design moving
Banner work is easier to review when each decision has a clear owner. We move from the message to the format, then to approval and final files. One person on your side should gather comments and confirm the final copy.
- Share the announcement. Tell us whether the banner is for a launch, mint, airdrop, presale, partnership, update, or event. Point to the one message people should notice first.
- Name the placements. Send the formats and current requirements you have. Tell us whether you need static artwork, video, or both.
- Review the creative. We present the design direction for your feedback. Your reviewer combines comments and confirms that project details and wording are correct.
- Receive the files. After approval, we prepare publication-ready exports for the placements we agreed on.
Before handoff, we check 4 things. The project should be recognizable. The announcement should stand out. Supporting text should read clearly. Files should match the requirements you supplied. If the message or destination changes during review, tell us before approval. That gives us a clear basis for the next design decision and avoids polishing copy your team no longer plans to use.
The format sets the pace and the review points
A static banner can take up to one week to design. Video banner design can also take up to one week. A complete brief helps us use that time well. Send approved copy, identity assets, the placement list, and any current file requirements together where possible.
| Format | A good fit when | What to settle first |
|---|---|---|
| Static banner | The announcement reads clearly in one frame | Main message, copy, and required layout |
| Video banner | Movement or sequence helps explain the news | On-screen wording, sequence, and pacing |
Both formats need a review before final exports. For static work, check that the most important words remain easy to read at the intended display size. For video, check that the sequence supports the message and that key text has enough time to register. Your team should also confirm links, offer details, and any required wording.
If one design will appear in several placements, tell us at the start. We can plan the adaptations around those requirements instead of relying on a quick resize. This keeps the visual direction familiar while allowing the layout to suit each format.
Your team approves the message; platforms decide how it appears
We prepare the agreed creative files and check them against the placement information you provide. A platform makes its own advertising review and display decisions, so we cannot promise that it will approve or show a banner. Keep the current requirements and any review notes; if a file needs a design change, share the specific feedback with us.
For a smooth start, choose one person to approve the final copy and combine comments. Gather the announcement details, project logo and visual guidance, placement list, and any file rules available to you. If you have several placements, list each one separately so we can confirm what needs adapting.
You do not need a polished creative brief. A short note about the announcement, its main message, and the action you want noticed is enough to begin. Send that note with your assets through our contact page. We’ll review the material with you, clarify the formats, and agree what files to prepare.
How it works
- Share the announcementTell us what the banner is for and what people should notice first. Include approved copy and project visuals.
- Name the placementsSend your placement list, current file requirements, and preferred format. We’ll confirm the adaptations before design begins.
- Review the creativeWe share the design direction for feedback. One reviewer gathers comments and confirms the final wording.
- Receive the filesAfter approval, we prepare the agreed publication-ready exports for your placements.
Frequently asked questions
How much time should I set aside for banner design?
Allow up to one week for a static banner, and up to one week for video banner design. Having approved copy, visual assets, and placement requirements ready at the start helps us move through review without waiting for missing details.
What should I send for a banner about an airdrop or presale?
Send the announcement details, approved wording, project logo and visual guidance, plus the placements you have in mind. Your team should confirm offer terms and any required notices. For example, if the banner names an eligibility action, send the exact approved wording before design starts.
How do I decide between a static banner and video?
Choose static when the news can be understood in one frame. Pick video when a reveal, movement, or sequence helps explain what is happening. For example, an event notice may need only a clear date and message, while a feature update may benefit from showing a change.
Can you adapt one design for several placements?
Yes. Share the placement list and any current format requirements before we begin. We’ll confirm which adaptations are needed, then adjust the layout so the main message remains readable. A different placement may need more than a simple resize.
What if I need both video and a static version?
We can plan both formats around the same announcement and visual identity. Tell us which parts must stay consistent and what the video needs to show. We’ll confirm the separate formats and review points before work starts, so your team can approve each version clearly.
Can you make sure a platform displays my banner?
No. We prepare the agreed files against the information you provide, but the platform controls its advertising review and whether an asset appears. If you share the current requirements and any specific review feedback, we can check whether a design adjustment is needed.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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