Start with the moment your audience needs to understand
A studio project is most useful when it helps someone take a clear next step. We connect the product story to the right format. That might be a banner, brand guide, page or working app.
The table gives you a simple way to match the task to a starting point. If several rows fit, we can plan the order before production begins.
| If you need to… | A useful starting point | Bring along… |
|---|---|---|
| Keep visuals consistent | Brand book development | Your logo, references and current assets |
| Explain one offer or launch | Landing page design | The main message and intended action |
| Make a short campaign asset | Banner and video banner design | Placement, format and any existing visuals |
| Show a product flow | 2D animated video production | A script idea, screen references or product access |
| Build a digital product | Web and mobile application development | Key user journeys and known technical needs |
| Reach people through paid search | Yandex Direct management | Audience, offer and destination page |
A brand guide can support a page and animation. A page can also clarify the story before a larger product build. We’ll look at what needs to be ready first, so each piece has a clear purpose.
One launch moment can call for a connected set of pieces
Picture a small exchange partnerships team the week an audit report is published. They need to explain the report, point partners to the right page and keep launch visuals consistent.
In that hypothetical moment, we’d first ask what each audience needs to understand. Then we’d connect the page message with the visual direction and any supporting banner or video. The team can review the story before we polish the assets, rather than trying to fix mismatched messages at handoff.
The right mix depends on the work you already have. If your team has a clear identity, we can build from its existing files. If the story or visual system still feels unsettled, we can discuss a brand guide. That may help before we create several assets.
At Brand Community, a project lead gathers open questions and keeps feedback in one place. Our kickoff checklist covers 3 practical inputs: the audience, the next action and the person who approves the work. That gives everyone a shared starting point without asking you to prepare a perfect brief.
What should you bring to a first studio conversation?
You can start with a short description of the work and whatever materials already exist. We’ll help separate decisions that are ready from questions that still need answers.
The message and audience
Tell us what the product does, who needs to understand it and what you’d like them to do next. A rough paragraph is enough to begin. You can also share words or claims that must stay accurate.
The current materials
Send the logo, brand files, page links, screenshots, sketches or examples you like. You don’t need to make them tidy first. Suppose your app flow is still changing. A few screenshots and known changes can help us identify what should wait.
The people and dependencies
Name the reviewer who can approve the work and any teammates who will provide copy or technical answers. For websites and apps, include known integrations, hosting needs or access requirements. If paid search is part of the plan, tell us which audience and destination you have in mind.
A useful first brief answers 3 questions: what are we making, who is it for, and who can review it? We can then agree the task, inputs and handoff together.
A clear path keeps creative and technical work connected
We organise studio work in 4 practical steps, from clarifying the task to handing over files your team can use. The exact sequence follows the type of work and the materials available.
- Clarify the goal. We confirm the audience, intended action, formats and who will approve the work. We also note missing copy, assets or technical answers.
- Agree the plan. We set out what we’ll make, what you’ll provide and when feedback is needed. For connected work, we identify what must be settled before the next piece begins.
- Review the work. We bring each decision forward clearly, such as whether a page explains the product or a layout supports its main action. You gather feedback through the agreed reviewer.
- Prepare the handoff. We organise the agreed files and explain any remaining dependencies. For a build, we confirm which parts are implemented and what your team or another provider will handle.
We can also discuss Yandex Direct management when the offer and destination are taking shape. If you’re considering that route, a clear page and audience give the campaign conversation a useful starting point. Our how we work page explains the wider collaboration.
Make the handoff work for the people using it
A useful handoff tells your team what is ready, where the files belong and what still needs attention. Before work begins, agree who owns copy, approvals, account access and any materials that another provider must supply.
For a landing page, confirm its language, content owner and intended action. For a brand guide, name the assets or channels it should cover. For animation, agree on the destination and format. For a website or app, clarify the expected user journeys, features and integrations. These details help everyone understand what the final work needs to support.
Store reviews and Yandex Direct advertising decisions are made by those services, not by our studio. We can prepare the agreed work against the requirements you share, but their review outcomes remain outside our control.
If your task is still taking shape, we can help you choose a useful first piece rather than force everything into one project. Share your goal, current materials and any open questions through contact us; we’ll review them and suggest a practical next step.
Frequently asked questions
Can I start with one banner rather than a full launch package?
Yes. A single banner can be a good starting point when the message, destination and format are clear. Send any existing brand files and tell us where the banner will appear. We can discuss banner and video banner design and agree what you need before work begins.
What if our brand guide is still unfinished?
You can still begin with the materials you have, such as a logo, existing page or visual references. We’ll identify what can guide the immediate work and whether a brand guide would help with later pieces. If consistency across channels is the main need, explore brand book development.
How do I know whether to commission a page or an app?
Choose a page when the main task is explaining an offer or guiding someone to one action. An app is a better discussion when people need working features, user journeys or integrations. If your plan includes both, we can map how the page hands off to the product before either part is built.
Can one team handle the site and its animation?
Yes. We can plan a website and animation around one product story, with a shared visual direction. First, we’ll confirm where the video will appear and what the page needs to explain. You can review 2D animated video production alongside the page work.
How long should I allow for a website or app?
We set the schedule after reviewing the features, content, technical dependencies and feedback plan. A project with ready materials has a different sequence from one where user journeys or integrations are still being decided. We’ll agree the delivery order with you before production starts.
Can you promise that an ad or app will pass review?
No. Store reviews and Yandex Direct decisions are made by the relevant third party, so our work cannot determine their outcome. For example, we can prepare an ad and destination page against the requirements you provide. We can then help address issues within the agreed work.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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