A channel plan that starts with the offer
Yandex Direct management brings account setup, campaign work, audience testing and competitor review into one plan. We first connect the offer, the audience you want to reach and the page visitors will see.
Search and the Advertising Network can each have a place in that plan. We agree which campaign work to prepare, what you want audience tests to help you learn, and how the team will review activity. The table shows how we frame the conversation, not a preset split.
| Option | Planning focus | Work we manage |
|---|---|---|
| Yandex Search | Offer, audience and destination page | Account and campaign setup, then ongoing management |
| Yandex Advertising Network | Audience ideas, materials and destination page | Campaign setup and audience testing |
| Both channels | A shared objective and approval route | Coordinated setup, management and review |
If a landing page needs attention before launch, our landing page design service can help align the page with the campaign. We settle the channel plan with you, using the information your team can stand behind.
A useful overview begins with one clear story
Picture a night-shift community moderator whose partner asks for a one-page overview. They have the product details, but not a simple way to explain the campaign. We would help turn the offer, intended audience and destination page into a clear starting brief.
That brief gives us a shared reference for account setup and campaign decisions. We ask what the project offers, what action visitors should take and which audience ideas are worth testing. We also review competitor examples you identify, then note relevant differences in their offers or messages.
Say your team already has a short product description and a finished page. We can use those as the first two pieces of the review, then ask for account access and an approval contact. If the campaign needs visual materials, our banner and video banner design service can support that work. We keep the advertising message connected to what people will actually find on the page.
What should the first Yandex Direct plan settle?
The first plan should settle the campaign objective, intended audience, destination page and approval route. Those four points help us prepare account work and make audience tests useful to discuss.
The three-part kickoff list
We ask for three groups of information. First, tell us what you offer and what you want visitors to do. Next, describe who you hope to reach and what you know about competitors. Finally, tell us which account, materials and people are ready for review. If an account already has campaign records, share what your team can access. We review them as context rather than assuming earlier settings should carry over.
Before launch, we compare the campaign message with the destination page. If they describe different offers or actions, we flag the gap for your decision. A page update may be more useful than pressing ahead with unclear wording. Our design and development studio can help coordinate related digital work when that is part of your plan. Bringing those pieces together keeps the campaign grounded in what visitors will see.
Make the test answer a real question
Write down what the team hopes to learn from audience testing. For example, you might want to compare which audience description best fits the offer. We agree the test around your available information, then review what the account shows alongside the original objective.
From account access to a clear check-in
The work moves through four visible stages, from shared brief to campaign review. At each point, we make clear what we need from you and what we will handle.
- Share the brief. Send the offer, objective, intended audience and destination page. Add competitor examples or previous campaign records if you have them.
- Confirm access and decisions. We check the account status, available materials and who can approve changes. Then we agree the campaign work and management fee.
- Prepare and launch. We organise the agreed work for Search, the Advertising Network, or both. We raise open questions about materials before launch.
- Manage and review. We handle campaign management and audience testing, then share observations and suggested next actions.
The order is simple; the calendar depends on account readiness, materials and approvals. We set timing after checking those inputs, rather than treating an unconfirmed handoff as ready. Agree who receives updates and who can approve adjustments before work begins. Our how we work page gives more context on project coordination; for this service, we keep each handoff tied to your account and campaign.
Keep each campaign decision easy to follow
Ongoing management is clearest when your team can connect account activity with the objective. We separate what has been changed, what the available campaign information shows and what we suggest discussing next.
A useful check-in can cover the work completed, observations from audience testing and any competitor details that matter to the offer. If a test does not give the team a helpful basis for a decision, we say so. Then we discuss whether the plan or inputs need another look. We keep competitor review tied to your project; it informs campaign choices rather than replacing them.
We set our management fee with you for each project. It is calculated as a share of the advertising budget. The advertising budget itself is paid to Yandex, and we clarify both responsibilities before campaign work begins.
Yandex controls ad review, delivery decisions and auction conditions. It also controls which placements are available. We cannot promise approval or a particular volume of impressions. We can commit to the account setup and campaign management work agreed with you. To begin, send us your objective, destination page and account status through contact; we will review the inputs and discuss the next step.
How it works
- Share the campaign briefSend the offer, objective, intended audience and destination page. Include competitor examples or previous campaign records if you have them.
- Confirm access and decisionsWe check account status, materials and approval contacts, then agree the campaign work and management fee.
- Prepare and launchWe organise the agreed work for Search, the Advertising Network, or both, and raise open material questions.
- Manage and reviewWe manage the campaign and audience testing, then share observations and suggested next actions.
Frequently asked questions
What would you handle inside our Yandex Direct account?
We can set up the advertising account, plan and manage campaigns, test audiences and review competitors across Search and the Advertising Network. Before work begins, we agree which tasks fit your objective and account. For example, the plan can cover one channel or both, with a shared review route.
How do you set the management fee and advertising budget?
We agree the management fee per project as a share of the advertising budget. The budget itself is paid to Yandex, separately from our management work. Before the campaign starts, we clarify the agreed tasks, fee arrangement and who handles the advertising budget.
When can a Yandex Direct campaign go live?
We set timing after checking account readiness, materials and approval contacts. A campaign can move toward launch once the plan is clear and the needed inputs are available. Sharing your destination page and account status early helps us map the next steps.
What should I send for the first account review?
Please share a product or service description, campaign objective, intended audience and destination page. Tell us whether an account already exists and who can approve materials. If you have them, add previous campaign records and competitor examples so we can review the project with useful context.
Can you promise Yandex approval or a certain placement?
No. Yandex makes the advertising review and delivery decisions, sets auction conditions and controls which placements are available. We can agree to complete the account setup and campaign management work, but platform approval and impression volume are not within our control.
How do you decide between Search and the Advertising Network?
We discuss the objective, audience, offer and destination page before agreeing which channel work to prepare. Search, the Advertising Network, or both can be part of the plan. For instance, we may agree to test an audience idea and review what the account information shows before deciding what to adjust.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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